ACUVUE® VITA™ with HydraMax™ Technology is designed for contact lens wearers who desire the replacement cycle and affordability of monthly wear, but want to avoid declining comfort over the month, which may be caused by a change in lens hydration. NEW HydraMa Technology is an un-coated silicone hydrogel formulation balanced to help maximise and maintain hydration. Hydration is maintained with optimal density and distribution of beneficial lipids throughout the lens leading to reliable, superior overall comfort – all month long.