We receive phone calls every week from customer reviews companies wishing to sign Posh Eyes up to their latest reviews programmes. We are not convinced by the methods they use for the collection of customer reviews.

The issue we have is that most of these reviews companies allow posting of reviews on their clients' sites from customers who have not purchased from their clients.

We have noticed that the vast majority of our competitors use Trustpilot to collect reviews. We know how difficult it is to obtain reviews, and hence we find it strange that even new businesses seem to obtain vast numbers of positive reviews through Trustpilot within a short space of time. However we know that Trustpilot allows postings from individuals who have not purchased, and therefore we question the validity of many of these reviews.

We believe at Posh Eyes that reviews should be only from genuine customers. This is why we work with only one reviews company - reviews.co.uk - who only request and post reviews from customers who have purchased from Posh Eyes. For this reason, you can be confident that when you read a review about Posh Eyes on the reviews.co.uk site, that the review has been posted by a genuine customer. Although the number of reviews we receive is somewhat lower than you might find for some of our competitors who use Trustpilot, you know for sure that you can trust that they are all genuine.